Does your Zoom shot still need a lot of work — even after a year and a half? Let's fix it this summer — because your days in front of the camera lens aren't going away any time soon. That's part of what Executive Media Training is all about. Recently, I worked with 26 attorneys to help them relate to the camera instead of a jury; an author who has serious on—camera anxieties; and a CEO and communications director who want to sharpen their skills before some big media events. In every case, it's about the visuals first. I know it sounds superficial, but you're ON CAMERA! The whole composition of your shot and your hair, makeup and clothing matter. Then, if people feel comfortable with what they see — we can talk about what you say and HOW you say it to grab their attention.
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June Tips
Bring the emotion
If you're being interviewed by the media or a podcast host - always focus on the emotion, the human element - make people care.
Keep in mind - every media outlet has the same press releases. You don't need to repeat numbers or stats - focus on the emotion and the human element. Share something that moved you - something others can relate to - that's what will get attention and make people want to hear more.
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Dabbing + Blending
Makeup tips from longtime TV makeup artist, Ana Limonchi @analimonchi
FOR WOMEN:
- Drink plenty of water - makeup will look better when skin is hydrated.
- Avoid glittery or shiny tones. Matte is always best on camera.
- Wait 2 minutes after concealer + foundation before applying powder. Give the foundation time to settle and change tones.
FOR MEN:
- Hydrate skin with daily moisturizer + drink plenty of water
- To cover dark circles, use concealer 2 tones darker than your skin tone
- Use clear mascara on brows + lashes as a last step to remove excess powder + keep definition
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"Climb the ladder of success,
by always presenting your best self.
Practice being exceptional at what you do."
Mark F. LaMoure
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Laurie's Zoom Favs
These are products I use every day that really make a difference!
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Large 19" ring light
place it behind your computer and aimed down at you from a 45-degree angle. Keep it set up + in the corner of your room so you can grab it easily.
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Clip on light
clip it to a notebook on your desk so it stays still + aim it up under your chin area. The upward light will help your neck, face and eyes to appear much brighter + lighter.
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LJLive in Action
Media Training at The Children's Trust headquarters
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Here's to staying connected —
follow me on social & tell me your latest news!
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www.lauriejenningslive.com
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